93% of consumers can recall the advertiser of a promotional product.
Eight in 10 consumers own between one and 10 promotional products.
Fifty-three percent of these people use a promotional product at least once a week.
Six in 10 of them keep promotional products for up to two years.
Before receiving a promotional product, 55 percent of people had done business with the advertiser. After receiving a promotional product, 85 percent of people did business with the advertiser.